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A fractional CMO for Dallas–Fort Worth's owner-operated businesses
Pattern Growth is a Dallas-based fractional CMO for owner-operated businesses across Dallas–Fort Worth. A senior partner works out what your business actually needs from marketing, then does that work. You get clear deliverables before we start, and you own every account when we're done.
Who you'll work with
Ryan Dunleavy
Ryan leads strategy and execution on every engagement — the plan on the whiteboard and the work that ships. Book a call and he's the one who answers.
William Garrison
William co-leads every engagement with Ryan: client strategy, execution, and the steady week-to-week partnership that keeps work moving between calls.
Process
How it works
01
We start with your business
We learn your numbers, your customers, and what you're already paying for. Then we tell you what to do and what to skip.
02
Clear deliverables
You know what you're getting before we start. No open-ended retainer where you can't see what you're paying for.
03
You own everything
Every system, account, and login is in your name. You keep the keys.
Who this is for
You're the head of marketing by default
You approve the ads, chase the vendors, and write the emails at night. Marketing gets done when you have time, which is rarely.
You have vendors and nobody directing them
A web person, an ad agency, maybe an SEO firm. Each says its piece is going well. The overall numbers say otherwise.
You can't say what marketing returns
You know what you spend. You don't know what it brings back, or which part to cut first.
A full-time CMO is more than you need
There isn't a full week of executive marketing work in the business. You need the judgment and the hands, not the headcount.
"Working with Pattern is personal in the best way. They truly learned our organization and didn't offer generic, untested methods. Even as a third party, they felt like an extension of our full-time team."
Questions
Answers before you ask
What does a fractional CMO do?
A fractional CMO owns your marketing end to end: who you're for, what you say, where the budget goes, and whether it worked. At Pattern, the same senior partner also does the work.
How is this different from a Dallas marketing agency?
An agency runs a channel. We start with the business, decide which channels matter, and do only that work. If you don't need something, we say so.
Do you only work with Dallas–Fort Worth businesses?
No. We're based in Dallas and work with owner-operated businesses across Dallas–Fort Worth and nationwide.
What does it cost?
A fixed quote after the first call — priced to the scope, not a meter running.
What happens when we're done?
You keep everything: every system, account, and login. The keys stay with you. If it makes sense for us to keep running part of it, we'll say so and scope it the same way.
Work with us
Let's see if we're a fit.
One 30-minute call: where you are, where you need to be, and an honest read on whether we can help.