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Fractional CMO services that include the work
Most fractional CMOs hand you a plan and leave the building to you. At Pattern Growth, a senior partner works out what your business actually needs from marketing, then does that work. It's outsourced marketing for owner-operated businesses, with clear deliverables agreed before we start.
Who you'll work with
Ryan Dunleavy
Ryan leads strategy and execution on every engagement — the plan on the whiteboard and the work that ships. Book a call and he's the one who answers.
William Garrison
William co-leads every engagement with Ryan: client strategy, execution, and the steady week-to-week partnership that keeps work moving between calls.
Process
What you get
01
A plan built on your numbers
We review your spend, your leads, and your customers, then find the leaks and the few levers worth pulling.
02
The work, done by the people who planned it
Website, search, ads, email, follow-up: whichever your business needs. Senior partners do it themselves.
03
Plain reporting and full ownership
You see what was spent and what it returned, and every account and login stays in your name.
When it makes sense
Marketing only happens when you push it
You're running the company and holding marketing together between everything else.
You're paying several vendors
Each one reports on its own piece. Nobody owns the path from first search to paid customer.
Growth has flattened
What got you here stopped working, and doing more of it isn't helping.
You don't need everything
Not every business needs every channel. We tell you what to skip, and we won't sell you more than you need.
"Working with Pattern is personal in the best way. They truly learned our organization and didn't offer generic, untested methods. Even as a third party, they felt like an extension of our full-time team."
Questions
Answers before you ask
What's included in fractional CMO services?
Diagnosis, a plan, and the hands-on work the plan calls for. The scope is built around your business and agreed before we start.
Is a fractional CMO the same as outsourced marketing?
Often not. Many fractional CMOs only advise or direct your team. We do the leadership and the work, so there's no one for you to manage.
How is this different from an agency or a marketing consultant?
An agency sells its channels and a consultant hands you a document. We decide what matters, do it, and stay accountable for the result.
What does it cost?
A fixed quote after the first call — priced to the scope, not a meter running.
What happens when we're done?
You keep everything: every system, account, and login. The keys stay with you. If it makes sense for us to keep running part of it, we'll say so and scope it the same way.
Work with us
Let's see if we're a fit.
One 30-minute call: where you are, where you need to be, and an honest read on whether we can help.