Four years of declining enrollment, reversed in a single season.
The challenge
Camp Huawni was still enrolling campers, but growth had plateaued well below its potential. Acquisition channels were underperforming, lead intake was inconsistent, and there was no clear system for turning interest into enrollments.
Enrollment by year
Enrollment had slid every year since 2022. The partnership began in March 2026 — and the year finished back above 2025.
What we did
Six moves, run in parallel over twelve weeks — hitting acquisition from every angle at once rather than optimizing a single channel in isolation, and iterating weekly so improvements compounded inside a short window.
Redesigned the enrollment process
One clear path from first touch to registered camper, with no dead ends.
Built new lead intake methods
Capturing families the old process had been quietly losing.
Updated the website for conversion
Clearer experience, fewer places to fall off.
Reworked core SEO strategy
Improved organic visibility and the quality of inbound traffic from families searching for summer camps.
Optimized Google Ads
Lower acquisition costs and sharper targeting on every campaign.
A run of smaller, targeted fixes
Compounding improvements across the whole funnel.
Retention
Share of eligible returners who came back
Returning camper volume
Why it worked
A holistic strategy that hit acquisition from several angles at once, not one channel in isolation.
Weekly iteration on what was and wasn't converting, so gains compounded across the season.
A streamlined intake process that turned existing interest into enrolled campers.
In their words
"Working with Pattern is personal in the best way. I feel heard and understood, as if they have genuinely become students of our organization."
"What sets them apart from other agencies we've worked with is that they truly learned our organization. They didn't offer generic, untested methods — their recommendations were very specific to who we are and what we need."
"I was surprised by how available Pattern was — easy to connect with quickly when needed. Although operating as a third party, they felt like an extension of our full-time team."
"I believe the ideas and direction they recommend are informed and aim to truly benefit us. In short: knowledgeable, honest, and a seamless partnership."
Ready to build a healthier marketing system?
We'll talk about where you are, where you need to be, and whether this makes sense.