How It Works

We start with the math. What's your revenue target? How long can an acquisition dollar take to pay back? At what cost does your model break?

If you have these numbers, we validate them. If they're fuzzy, we build them from your data. You get a one-page doc that defines what you're optimizing for—and what you're ignoring. This becomes the filter for every decision after.

Before we recommend anything, we map the landscape. Who are customers choosing between—you, a competitor, or doing nothing? Where's your pricing power real versus hopeful? What category forces help you and which ones work against you?

You'll see what supports your plan and what creates drag. We rank risks by what could actually kill growth—not every possible worry. If you've done research, we build on it. If not, we fill the gaps fast.

Now we can define focus. Which segment can you actually win? What specific problem do you solve for them? Why would they pick you over what they're using today?

If your positioning exists, we test if it holds. If it doesn't, we rebuild it. You'll get a framework that explicitly says who you're for—and who you're not. You can't allocate resources when you're trying to be everything. Saying no is strategic. This forces clarity.

Positioning becomes an offer. How should your product be packaged? Does pricing reflect what buyers actually value? What objections kill deals?

If your offer works, we document why. If it creates friction, we fix how it's structured and presented. You get messaging guidelines and a list of what to stop saying. This is where vague descriptions become language that converts.

With everything else locked, we build the channel plan. Which two or three plays have the best shot at hitting your targets? Where should budget go—and where shouldn't it?

If you're running campaigns, we assess what's worth scaling and what's wasting money. If you're starting fresh, we prioritize the highest-probability bets. You get a roadmap with specific campaigns, realistic timelines, and clear success criteria. No testing ten things at once. Just focused plays with clear gates for when to scale and when to kill it.

This is where we solve the infrastructure problem. Your data is scattered, making it impossible to see the full picture. We connect your tools—whatever you're using—into one view that shows what actually matters.

You get a system that tracks the five numbers you need to check weekly. We set clear gates for every campaign: this number means keep going, this number means stop. Decisions get made on data, not opinions.

We don't hand off docs and disappear. We document who owns what, set up the weekly rhythm your team will follow, and call out where you need outside help.

Whether you're running lean, working with an agency, or building internal—we shape the handoff for your situation. You get the full operating system: how to run campaigns, who makes what decisions, when reviews happen. We don't finish handoff until you've run through it once and can operate without us. Then 30 days of support while you find your rhythm.