Which Businesses Should Choose an 8-Week Marketing Sprint
Not every company needs ongoing CMO services. An 8-week marketing sprint works best for businesses ready to build complete marketing infrastructure without permanent executive overhead.
Businesses That Should Choose an 8-Week Sprint
We focus on $1M-$5M companies that need a "Pattern Breaker" to build marketing infrastructure without the permanent executive overhead. These are businesses where traditional fractional CMO retainers create more problems than they solve.
Fractional CMO Retainer Model
- •$5k-$15k/month on open-ended retainers with 3-6 months to reach full value
- •You remain dependent on the consultant for strategic decisions
- •Includes "hidden coordination tax" of 3-5 hours/week of internal team time
Pattern Growth Sprint Model
- •Fixed-fee project model with dashboard live by week 6
- •You own frameworks, dashboards, and playbooks with complete independence
- •Complete marketing system delivered in 8 weeks, no ongoing coordination
The Comparison That Matters
| What Matters | Fractional CMO Retainer | 8-Week Strategy Sprint |
|---|---|---|
| Speed to Value | 3-6 months to provide full value | Dashboard live by week 6 |
| Ownership | Dependent on consultant | You own frameworks, dashboards, playbooks |
| Cost Predictability | $5k-$15k/month, open-ended | Fixed-fee project model |
| Documentation Handoff | Knowledge leaves with consultant | Complete system you execute independently |
The Pattern Breaker Difference: We deliver a complete marketing system in 8 weeks. You get the keys to run it yourself—no permanent executive overhead, no ongoing coordination tax.